![]() The documents, combined with reporting in 14 countries from Brazil to Uganda to Vietnam, reveal that a goal of Philip Morris is to increase the number of delegates at the treaty conventions who are not from health ministries or involved in public health. It also lobbies at the country level, where the makeup of FCTC delegations is determined and treaty decisions are turned into legislation. It targets the FCTC conferences where delegates gather to decide on anti-smoking guidelines. Philip Morris works to subvert the treaty on multiple levels. Taken as a whole, they present a company that has focused its vast global resources on bringing to heel the world’s tobacco control treaty. Reuters is publishing a selection of those papers in a searchable repository, The Philip Morris Files.ĭating from 2009 to 2016, the thousands of pages include e-mails between executives, PowerPoint presentations, planning papers, policy toolkits, national lobbying plans and market analyzes. But Philip Morris has come to view it as a “regulatory runaway train” driven by “anti-tobacco extremists” – a description contained in the document, a 2014 PowerPoint presentation.Ĭonfidential company documents and interviews with current and former Philip Morris employees reveal an offensive that stretches from the Americas to Africa to Asia, from hardscrabble tobacco fields to the halls of political power, in what may be one of the broadest corporate lobbying efforts in existence.ĭetails of those plans are laid bare in a cache of Philip Morris documents reviewed by Reuters, one of the largest tobacco industry leaks ever. In an internal document, the company says it supported the enactment of the treaty. Reuters has found that Philip Morris International is running a secretive campaign to block or weaken treaty provisions that save millions of lives by curbing tobacco use. The object of these clandestine activities: the WHO’s Framework Convention on Tobacco Control, or FCTC, a treaty aimed at reducing smoking globally. Philip Morris International would soon be holding secret meetings with delegates from the government of Vietnam and other treaty members. Unknown to treaty organizers, they were staying at a hotel an hour from the convention center, working from an operations room there. In fact, executives from the largest publicly traded tobacco firm had flown in from around the world to New Delhi for the anti-tobacco meeting. A Philip Morris representative later told Reuters its employees didn’t turn up because the company knew it wasn’t welcome. There was a big name missing from the group: Philip Morris International Inc. But still, among those lined up hoping to get in were executives from Japan Tobacco International and British American Tobacco Plc. They were waiting for credentials to enter the World Health Organization’s global tobacco treaty conference, one designed to curb smoking and combat the influence of the cigarette industry. ![]() In 1972, the logo of Richard Nixon's reelection campaign posters was subverted with two x's in Nixon's name (as in the Exxon logo) to suggest the corporate ownership of the Republican party.NEW DELHI/LAUSANNE, Switzerland : A group of cigarette company executives stood in the lobby of a drab convention center near New Delhi last November. Subvertising is a type of advertising hijacking ( détournement publicité), where détournement techniques developed in the 1950s by the French Letterist International and later used by the better-known Situationist International have been used as a contemporary critical form to re-route advertising messages. Subverts create cognitive dissonance, with the apparent aim of cutting through the ' hype and glitz of our mediated reality' to reveal a 'deeper truth within'. According to Adbusters, a Canadian magazine and a proponent of counter-culture and subvertising, "A well-produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic ' double-take' as viewers suddenly realize they have been duped. A subvertisement can also be referred to as a meme hack and can be a part of social hacking, billboard hacking or culture jamming.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |